View all Lifestyle in Issue B

B IS FOR BACKGAMMON

Photographer Emma-Louise’s rock’n’roller backgammon sets were born after she made one
and presented it to her husband on his birthday.

Decorated with skulls and eclectic prints, with buttons for checkers, Emma-Louise’s boards fold up so you can stash them in your bag to go on holiday, take to a festie or a Sunday session in the pub.

Emma-Louise at 'The Why Not Project' has created a one off set for TWENTY6 and we are giving you the chance to win it  – click here.

WHAT WERE YOUR AMBITIONS AND ASPIRATIONS AT THE AGE OF 26?

26 was a massive year for me. I decided I really wanted to pursue a career in fashion photography, which I achieved - I now work for one of the top online luxury fashion sites. My other biggest ambition was to really make something from my own creative work, which was when the seed for 'The Why Not Project' started to grow. The idea came from wanting to create a home for all my creative sides and not just a website for my photography portfolio. It needed to encompass my personality as a multi-artist, working and creating within many areas. I like to think of it as a sort of emporium of arts.  It’s taken two years since I had the initial vision for the Why Not Project and now with the website launching on 22nd June 2011, the next chapter of where this will take me in my life is being written…Exciting times ahead.

PICK A WORD BEGINNING WITH 'B' THAT BEST SUMS YOU UP...

Boundless.


FOR EACH LETTER OF THE ALPHABET PICK A WORD FOLLOWED BY A SENTENCE THAT TELLS US A STORY.

AMERICA
A place I need to explore.

BACKGAMMON
Reborn and funked up with “The Why Not Project”.

CREATIVITY
One of my Five a Day.

DITA VON TEESE
A small obsession of mine.

EMMA-LOUISE
Is me...

FRIDA KAHLO
A favourite artist of mine.

GRUNGE
The style that best describes my flavour of photography.

HUNTER S THOMPSON
An amazing writer.
 
IDEAS
Inspiration & imagination.

JEWELLERY
His was one of my very first entrepreneurial projects as an 11 year old.  I used to make and sell jewellery to the nurses at my dad’s work and also on a market stall.

KARMA
Something I like to believe in.

LINCOLN
My hometown although London stole my heart.

MONTAGE
How I would describe the collective mix of creative mediums I work with.

HELMUT NEWTON
What a photographer.

O
Is the shape of windows I really like in architecture - another little obsession.

PHOTOGRAPHY
I took a fashion photography degree at the London College of Fashion.

QUIRKY
A word I like.

RETRO
Aa style I like.

SASHIMI
A food I like.

THE WHY NOT PROJECT
Starts here.

UNIQUE
If I had to describe myself with a word that starts with U this would be it.

VISION
and dreams are what keep pushing me forward to better things.

WISDOM
You get this by learning from yourself and the world around you, a mantra of mine.

X
A symbol to show love.

Y
Why not?

ZARB
Emily Zarb. Big, big thank you to her for her creative input and skills with the post-production of the photographs.

BACKGAMMON SET PRICES

Small, 21cm by 21cm from £30
Medium 31cm by 31cm from £60
Large 41cm by 41cm from 90


See the full range at The Why Not Project

Commissioned sets on request. Contact Emma-Louise info@thwhynotproject.co.uk

Photographs by Emma-Louise at 'The Why Not Project'
Backgammon sets made by Emma-Louise at 'The Why Not Project'
Post production art work by Emily Zarb

INTERVIEW / Isabella Bruce