Designer and illustrator Madeleine Lithvall has created our Issue 'E' icon.
Inspired by colour play, Swedish illustrator Lina Bodén and her current obsessions - including flowers, animals and organic items.
Madeleine has created for a whole list of both Swedish, Australian and British brands. She has also been working as a product designer and furthermore she has designed her own womenswear collections which have been sold at Tjallamalla in Stockholm (a store for upcoming designers).
Follow and see more of Madeline's work at her blog.