Our fascination with type continues...
ISSUE ‘F’ showcases typeface FUTURA for all story titles and creative copy.
Designed in 1927 by Paul Renner, Futura was inspired by geometric shapes and visual elements of the Bauhaus design style in 1919-1933. Paul wasn’t actually associated with Bauhaus but shared many of it’s aethstetics and believed that a modern typeface should express modern principles and not be a revival of previous design.
The font developed over time, initially only available is Light, Medium, Bold and Bold Oblique. With the Lights and Demibolds arriving in 1930. Lastly, Extra Bold and Extra Bold Italic being designed by Edwin W. Shaar in 1952.
Clean, classic with a futuristic feel the near-perfect circles, triangles and squares in the Futura lend itself to simple yet bold creativity.
WORDS & IMAGE / Matt Setchell