Helvetica is our chosen Font for H ISSUE.
Developed by Swiss designer Max Miedinger with Eduard Hoffmann in 1957, Helvetica has become one of the most widely used sans-serif fonts in modern use. Typical of typefaces without end-strokes, Helvetica was created to be a modern, neutral design. It is defined by a unique two-tiered “a”, narrow “t’s” and “f’s” and a squared “s”.
Great thought was put into creating a style that had no intrinsic meaning in its form and lacked any suggestion to historical influence thereby producing a font that could be used in an eclectic range of signage.
Today, Helvetica can be seen in commercial use by American Apparel, BMW, Jeep, and McDonald’s name but a few. In a world of clutter and commercial competition Helvetica’s simplicity and lucidness remains a popular choice. A true testament to the credo: less is more.
WORDS / Cristo Johns