Allude
Founded by Andrea Karg, Allude began in Munich’s Lehel district, just a just a stone’s throw from the infamous Maximilianstrasse Boulevard in 1999. Today, their gorgeous luxury cashmere pieces have made them a formidable global presence; and one of the world’s leaders in cashmere. According to Andrea, “Our classics are so trendy they don’t look boring, and our trends are so classic they’re wearable,” and this could not be more true. From light weight vests and pullovers to knitted dungarees, Andrea Karg has undeniably carved a name for herself in the world of cashmere.
Alongside her truly fantastic knitwear range, Allude’s Cashmere Clinic sets them apart from the rest. The Munich based Allude Cashmere Clinic offers professional cashmere care and repair, helping their customers make their cashmere last longer and help reduce waste. In addition to this, Andrea Karg has also launched the Allude Cashmere Care Series alongside natural cosmetics company Speick. All of these products are made only from purely biological and natural ingredients, which help preserve the integrity of the natural yarn, allowing these products to live longer.
Complied & Words by Hannah Lyn-Gillies
Complied & Words by Hannah Lyn-Gillies
