Weekday is one of those high-street addresses that exude an effortless cool. A relatively new addition to the H&M Group, their laid-back yet elevated aesthetic speaks to a whole generation of fashion consumers that clamour for fashion that goes beyond simply being “trendy”.
From a sustainable perspective, WEEKDAY is an absolute dream. The sheer scale of their operations enables them to create clothing that promotes both humanism and environmental conservation. Adopting a preventive approach to their sustainable efforts means that they don’t use furs, PVCs, Mulesed Merino wool, and only use skins from animal by-products. They make sure their products are free from chemicals that are harmful to both humans and the environment, and aim to minimise water waste. Finally, with the aim of gradually expanding their environmental goals, Weekday only chooses freight methods with the least carbon dioxide emissions — and this applies even on the smallest aspects of their business model. Weekday is the perfect example of a high-street brand that is doing sustainability right — no bells and whistles, just good responsible business practices.