In collaboration with the fabulous team behind the I LOVE LINEN campaign, FINERY London has launched an exclusive capsule collection made entirely out of the world’s most sustainable fabric. Since Finery’s inception in 2014; they have always championed quality fabrics and design. Bringing the excitement back into shopping, by designing a modern wardrobe that’s both creative and accessible. According to Finery’s Creative Director, Emma Farrow, “Linen is not only incredibly sustainable but it also perfectly fits in with our ethos of treasuring clothes and buying items that will take you from season to season” and it seems that this was a partnership was a match made in the stars.
80% of the world’s linen is produced in France, Belgium, and the Netherlands - which means a particularly low carbon footprint for European manufacturers. In addition to this, linen is also zero-waste, biodegradable, hypo-allergenic, and also thermoregulating. With all this in mind, Finery’s linen capsule features all the inherent sustainable qualities of linen and all of the Finery’s signature contemporary touches. From tailored trousers and skirts, to lightweight tees, and even Finery’s iconic McClure jumpsuit — linen was definitely this star of the show for Finery’s spring season.