Theory extends their sleek silhouettes and impeccably tailored aesthetic into more sustainable territory, by launching the Theory Good Wool Collection. Launched this spring as the brand’s most environmentally responsible collection yet, Theory’s Good Wool Collection is made from completely traceable Australian Merino wool, made with innovative energy saving technology.
Made in the picturesque foothills of the Italian Alpes at the Tollegno 1900 mill in Biella, Theory’s Good Wool collection is made in the most sustainable methods possible. The mill utilises hydro turbines and solar power electricity, and uses clean local Alpine water to dye and process the wools. The Good Wool collection is made with extra fine and breathable merino wool, that is complemented with biodegradable Cupro lining and renewable Corozo nut buttons; all washed in a beautiful pastel colour palette that highlight’s Theory’s signature tailoring. From work wear separates, to mindfully made knitwear, the Good Wool Collection is well-designed, sustainable, and comfortable too — yet another step in the right direction for the geniuses behind Theory.