In the world of sustainable fashion, Christopher Raeburn needs no introduction. The three R’s of his Remade, Reduced, Recycled ethos has been at the forefront of everything that he has done since day one of his career. From recycled military fabrics, to harnessing green technologies in his supply chain, Christopher’s creative approach to sustainability knows no bounds — and it seems like he’s not slowing down any time soon.
We met up with Christopher Raeburn in his sprawling REMADE Studio, and discuss his unique vision on sustainability and his hopes for future of the fashion industry. Christopher knows that awareness is one of the best weapons in the fight for a greener future, and has taken important steps to include the local community in his sustainable journey. Through inclusive open days, educational workshops, and even an exciting collaboration with Airbnb Experiences - Christopher Raeburn is changing perceptions about sustainability, one repurposed tote bag at a time.
I grew up playing and discovering the outdoors in the countryside, and I also used to be in the air cadets. I developed a fascination for military clothing and original functional fabrics from an early age. When I was at university, there was something very exciting about going out and finding original items and then making them into something new.
Sustainability has always been at the forefront of your eponymous brand. Talk us through your REMADE.REDUCED.RECYCLED ethos.
REDUCED means that the items we develop are considered for their impact on the environment. We therefore minimise our carbon footprint by working with local manufacturing and producing smaller batches where possible.
Finally, RECYCLED means that we seek the most sustainable materials around the world; and only work with responsible manufacturing partners. Recycling pre-existing materials and harnessing green technologies is key to our production process.
The Remade Studio is a wonderful creative and collaborative workshop that inspires discourse on sustainability. Could you tell us more about the REMADE Studio’s latest projects?
We moved to the REMADE Studio almost two years ago, and it’s been a real catalyst for the business. The studio is a constantly evolving lab that we use as a platform to host a wide variety of workshops. From open days for the local community to more advanced workshops. Such as our popular off-cut animal workshops, where attendees are invited to make their own animal mascots using off-cuts from the atelier. We also recently started working with Airbnb Experiences. We are now hosting regular tours of the studio where attendees can come and take a closer look at the archive, customise their own t-shirts, have a friendly open discussion, and even have a local drink.
Finally, we recently started opening the studio during weekends too. An opportunity for people to discover the studio and atelier, as well as browse our collections. We’ve met lots of wonderful people; and it’s been a great way to further engage with the local community.
Talk us through your latest collection and the inspiration behind it?
Today, sustainability is more important than ever, with brands becoming more and more concerned about their carbon footprint. What role does the fashion industry play in the effort to minimise our environmental impact as a species?
The rise of sustainable fashion is positive and its great to see so many bigger brands re-considering their approach, but the truth is that much of the global fashion industry is still environmentally damaging. Thankfully, there are brilliant initiatives out there that we work with such as Fashion Revolution, who want to raise awareness and call for greater transparency in the industry.
As consumers, how can we make a difference in protecting the future of our planet?
What is next for Christopher Raeburn?
We have big plans this year (and next year) and are working on loads of exciting projects. Our next project will be a collaboration with Umbro launching this summer for the World Cup. In the long term, we are committed to sustainability and applying our REMADE ethos to everything we do.