In terms of life-changing moments, Fabian Lliguin’s trip to the Amazon is definitely one for the books. A successful New York hair-stylist, Fabian’s environmental journey began when he met the women of the Quecha-Shuar tribe. Mesmerised by their long, luscious manes - Fabian was led to the discovery of Rahua oil - a purely plant derived, ritual-made, hair care miracle.
Today Rahua oil isn’t just taming unruly manes, it’s also changing lives. Fabian has dedicated himself to helping the tribal women who have been such a significant turning point in his life and career. Not only does he buy the Rahua oil at above fair trade prices, he also supports local community projects, and puts their issues at the forefront of the world stage, by helping fund meetings with the United Nations in New York. According to Fabian, a little re-training goes a long way, and that if we respected Mother Nature (like any good child would do) - it would really make a world of difference. Underneath all his work, Fabian’s main drive is still so he can help the people of the Quecha-Shuar tribe stay and protect the rainforests they call home.
Tell us about the moment you met with the women of the Quecha-Shuar tribe, and how you discovered Rahua oil?
Rahua products are 100% free of parabens, sulfates, and gluten — and they are all cruelty free. What’s the biggest challenge in producing your products in a sustainable way?
In keeping with the concept of closing the loop, a percentage of Rahua’s profits is invested back into the native tribes of the Amazon along with other Amazonian projects. Could you tell us more about your work in the Amazon?
Today, sustainability is more important than ever, with brands becoming more and more concerned about their carbon footprint. What role does the beauty industry play in the effort to minimise our environmental impact as a species?
A hundred or so years ago synthetics were mimicking nature. Now, it’s the other way around. Rahua’s natural products can mimic synthetic performance. Plant-based performance is fantastic! I can confidently say that our latest products, Hydration and Legendary Amazon Oil, as well as upcoming formulations, are blurring the line between natural and synthetic. We want to show consumers that natural products can perform to the same capacity as their synthetic counterparts without polluting your body nor the environment. It is the solution we have all been waiting for!
As consumers, how can we make a difference in protecting the future of our planet?
Interview by Hannah Than-Gillies